Seen in Lidl

[shewhomust]

It's not news that supermarkets stock numerous products which claim to be high in protein. Mostly I hardly notice them: I'm not interested. There's nothing wrong with protein, but there is enough in my normal diet, I don't need to supplement it. That being so, if something I might otherwise buy - yoghurt, say - is advertised as high in protein, I automatically avoid it. This may be irrational, but there it is.

But for some reason, in Lidl last week something caught my eye: high-protein tiramisu.

It's a small step, I suppose, from yoghurt to tiramisu, but it still seems incongruous: My protein levels are deficient. Bring me tiramisu!

Comments

[sovay]

But for some reason, in Lidl last week something caught my eye: high-protein tiramisu.

That absolutely seems like not the point of tiramisu. (Besides which is not the mascarpone already fairly high-energy?)

[shewhomust]

Is energy the same as protein? But no, very much not the point!

[cmcmck]

This has been annoying me too- especially when they are now banging 'high in protein' on stuff that really doesn't need that label.

[shewhomust]

Good to know it's not just me.