Reinventing the wheel
May. 17th, 2026 05:29 pmLast week in the Guardian Zoe Williams tested celebrity drinks brands. I'm interested in drinks (if not celebrities) and anyway, I'll read anything Zoe Williams writes. This is what she had to say about Emma Watson's Renais gin:
She goes on to say nice things about it. But I was distracted by the way she presents the source as a creative, new idea: distilling the must that remains when the grapes have been pressed for wine, how clever, who would have thought of that?
Also, while a spirit made of Italian grape skins is a grappa, a spirit made of grape skins from Chablis is a marc de Bourgogne. Which I think of as a product with much higher prestige than gin: but I'm probably out of touch.
Watson is the closest you'll come to a celebrity with an authentic purpose and hinterland in this market. With her brother, she's created a gin from salvaged grape skins, on the Burgundy estate where their father has been making wine for 30 years. Watson senior has an award for his chablis, which they almost never give anyone who isn't French...
She goes on to say nice things about it. But I was distracted by the way she presents the source as a creative, new idea: distilling the must that remains when the grapes have been pressed for wine, how clever, who would have thought of that?
...The photographer was Italian and raised the inconvenient objection that a spirit made of grape skins is a grappa. That just wouldn’t sound very Watson, though.
Also, while a spirit made of Italian grape skins is a grappa, a spirit made of grape skins from Chablis is a marc de Bourgogne. Which I think of as a product with much higher prestige than gin: but I'm probably out of touch.






